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Connecting with Public Media Audiences

Become a Sponsor

WBUR is Your Partner Across All Media Platforms

 

EACH MONTH WBUR SERVES:

800,000+

WBUR local radio listeners

9,000,000+

national radio listeners to WBUR produced programs

5,000,000+

national podcast downloads

3,500,000+

page views to
wbur.org users

1,000,000+

live streaming sessions

37,000,000+

listeners to 300 NPR Stations that CPC can purchase for you

RETURN ON INVESTMENT

Create a bond with the WBUR Listener

Customer purchases are 88% greater with the WBUR audience versus non-listeners for sponsors

Reputation and quality scores are 47% greater with the WBUR audience versus non-listeners for sponsors

Consideration scores are 95% greater with the WBUR audience versus non-listeners for sponsors

of listeners would prefer to buy products from companies that support public radio when price and quality are equal

of listeners have a more positive opinion when they find out a company supports public radio

of listeners think there is a difference between the quality of companies that support public radio and those that advertise on commercial radio

Become a Sponsor
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