Connecting with Public Media Audiences
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EACH MONTH WBUR SERVES:
RETURN ON INVESTMENT
Create a bond with the WBUR Listener

Customer purchases are 88% greater with the WBUR audience versus non-listeners for sponsors

Reputation and quality scores are 47% greater with the WBUR audience versus non-listeners for sponsors

Consideration scores are 95% greater with the WBUR audience versus non-listeners for sponsors


of listeners would prefer to buy products from companies that support public radio when price and quality are equal


of listeners have a more positive opinion when they find out a company supports public radio


of listeners think there is a difference between the quality of companies that support public radio and those that advertise on commercial radio
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