Connecting with Public Media Audiences

WBUR is Your Partner Across All Media Platforms

WBUR local radio listeners

national radio listeners to WBUR produced programs

national podcast downloads

page views to
wbur.org users

live streaming sessions

listeners to 300 NPR Stations that CPC can purchase for you

Customer purchases are 88% greater with the WBUR audience versus non-listeners for sponsors

Reputation and quality scores are 47% greater with the WBUR audience versus non-listeners for sponsors

Consideration scores are 95% greater with the WBUR audience versus non-listeners for sponsors

of listeners would prefer to buy products from companies that support public radio when price and quality are equal

of listeners have a more positive opinion when they find out a company supports public radio

of listeners think there is a difference between the quality of companies that support public radio and those that advertise on commercial radio

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